The rules of online hotel marketing have been changing for several years, and there is no longer any idea in the hospitality industry. There are so many tools like OTAs, Metasearch sites, destination sites, and last-minute ordering apps / mobile apps that the average traveler uses many of them before placing an online order. Travelers often use a cell phone, laptop, iPad, etc. to conduct research and book travel. Remember that you are switching between. Hotel revenue management tools we have greatly minimized these difficulties.
Traveller’s changing purchasing behavior, accompanied by greater access to internet / mobile travel tools, provides both a challenge and an opportunity for hoteliers. All of the above platforms provide more accurate information about the consumer’s online travel in real time. Thus, it justifies all the reasons why every hotel has started tracking prices in the mobile application.
The growing use of smartphones, ever-busy consumers, and last-minute booking applications on mobile and unpunished reservations have tightened competition in the hotel industry. These are just a few of the reasons why travelers are now booking hotels closer and more to the date they booked. According to most experts and the latest data, the lead time for the reservation is sharply reduced.
If your hotel reduces prices on these last-minute reservations, you’ll earn more than you earn, especially those booked at OTAs, and you’ll lose even more by paying high third-party commissions.
However, there are ways to combat this new trend of the rapidly shrinking order window:
Stop worrying, use it to the best of your ability
Instead of worrying about reducing hotel reservations, hoteliers should focus on how to turn it into the best advantage. Strategize how to turn your best prospects faster with a dynamic booking campaign.
The findings show that millions of travelers with long booking windows are often overlooked by hoteliers in their chances of becoming a customer.
Pay special attention to prospects who have already visited your website and are looking for inventory on dates that coincide with your low work periods.
This can be an important opportunity to re-engage with lost prospects, turn them into orders, and improve the days you suffer from extremely short order windows! Order more directly and save money on commissions.
Know the living forecast
An effective income management tool can easily provide a forecast for each check in history. With this, you can easily identify the days / weeks that lead to low ADRs and livelihoods and determine your pricing strategy accordingly.
Captures website visitor email addresses for re-targeting
An online prospectus will ask you to enter your email addresses during the booking period after searching for a room on selected dates. This way, you have the contact information you need to reopen orders if they are left unfinished.
Send special offers
After rejecting a prospective reservation, contact them with a special congratulatory message thanking them for reviewing your property and offering a time-limited promotion to book your hotel directly. Undoubtedly, these offers reduce your net room income less than the commissions you pay on OTA or other sources of last minute reservations.
Reward the guests who show up the desire to order with you or to finish ordering at a targeted time; you can close more reservations soon. Reduces short-order window inconveniences.